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Aarti P named Best Hair & Make-Up Artist in the UK by Harper’s Bazaar

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Testimonials

I am still receiving compliments for the wedding look. I cannot recommend Aarti enough – you will be in safe hands! I truly mean these words, you made such a contribution towards my wedding day!”

Sandeep

Aarti, I am beyond words and I can’t thank you enough. You truly are an amazing artist. I felt completely at ease with you on a day most brides are nervous!

Retu

Throughout the whole process she was so professional in terms of communication and organisation but at the same time I felt like I had known her as a friend for years.

Jaya

The minute I saw her work and the looks she created I instantly knew she was the one that I wanted to get me ready on my big day! I booked her without a trial and she really did not disappoint.

Brinda

My make-up artist was the first thing I booked, no trial just love. Aarti became a part of my family and unloading all my excitement from the wedding preparations was something I highly valued.

Anita
Read all Testimonials
Instagram

Avina from Zimbabwe looked absolutely ethereal with the Rose Quartz makeup look we went for. Preferring a more relaxed hairstyle, Avina opted to keep her hair down with just a hint of movement, avoiding any updos that made her feel uncomfortable.

The soft, delicate tones of the makeup perfectly complemented her natural beauty, enhancing her features without overwhelming them. Glowing skin and a fresh Summer finish ✨

@charlottetilbury hydrating mist
@lorealparis glowtion
@bobbibrownuk corrector
@yslbeauty eyeshadow
@lancome teint idole ultra wear concealer
@armanibeauty luminous silk foundation
@yslbeauty bronzer
@merit blush
@sculptedbyaimee mascara
@eylureofficial lashes
@lisaeldridgemakeup kitten flick liquid eyeliner (top liner)
@victoriabeckhambeauty satin kajal eyeliner (inside eye and below)
@westmanatelier super loaded tinted highlight
@maccosmeticsuk lipstick
@hudabeauty easy bake powder (under eyes)
@hourglasscosmetics veil translucent setting powder
@urbandecayuki all nighter setting spray
@ghdhair @ghdhairpro soft curl tong

Mehndi @mehndibydisha

#southasian #londonmakeupartist #londonhairandmakeupartist #southasianskin #southasianwedding #southasianbride #southasianbeauty #bollywoodstyle
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Friday thinking and morning conversations I’ve been having with my peers within beauty have highlighted some significant barriers.

As a British-born woman of South Asian heritage in mid-life, I’ve faced numerous challenges in the beauty industry. Despite the incredible diversity and richness of our culture, many brands still overlook us, deeming younger demographics and other backgrounds more desirable and attractive.

While we may not be engaging in attention-grabbing gimmicks to go viral, women like me are definitely adept at juggling life 🤹 which also includes raising that desirable Gen Z audience 🙋🏻‍♀️ We represent a powerful and relevant segment of the beauty market. We bring experience, wisdom, and a profound understanding of beauty that transcends age and cultural boundaries.

It’s time for the industry to recognise and celebrate the true beauty and influence of mid-life women in all their vibrant glory.

Be strong, be brave, and always have the courage to stand up for what you believe in.

Photo taken by @rebeccaspencer_photography with @narsissist celebrating 25 years of their blush. Discover the icon, reimagined in an upgraded formula 👏

Happy Friday 🥂
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‘’You made me look and feel like Bollywood royalty - I swear you have magic in your hands!’’ - Tanushree ✨

Tanushree’s Reception hairstyle and South-Asian skin makeup glam included some incredible products from my magical kit to help her glow, cover pigmentation and dark circles, even out her skintone and give her that #glassskin finish ✨

@youthtothepeople superfood skin drip
@maccosmeticsuk strobe cream (under eyes)
@sculptedbyaimee corrector
@urbandecayuki stay naked quickie concealer
@sisleyparisofficial phyto-teint perfection foundation
@suqqu_europe eyeshadow
@lancomeofficial hypnose drama mascara
@eylureofficial lashes
@lisaeldridgemakeup kitten flick liquid eyeliner (top liner)
@victoriabeckhambeauty satin kajal eyeliner (inside eye and below)
@yslbeauty all hours hyper bronze
@rarebeauty powder blush
@cledepeaubeaute the luminizing face enhancer
@hudabeauty easy bake powder (under eyes)
@hourglasscosmetics veil translucent setting powder
@armanibeauty lip power lipstick
@armanibeauty lip oil
@lorealparis infallible 3 second setting mist
@ghdhair @ghdhairpro soft curl tong

#southasian #londonmakeupartist #londonhairandmakeupartist #southasianskin #southasianwedding #southasianbride #southasianbeauty #bollywoodstyle
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The Power Of Red ❤️
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Red remains one of the most embraced colours for makeup within South-Asian bridal beauty as it really does add a special royal touch. Incorporating a dashing of red can elevate a look and make you stand out on a day like no other ✨
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Hair & Make-Up: @aartipmakeup
www.aarti-p.com / info@aarti-p.com
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Products:
@lauramercier the perfect cream
@bobbibrownuk extra illuminating moisture balm
@armanibeauty luminous silk foundation
@charlottetilbury airbrush corrector
@anastasiabeverlyhills magic touch concealer
@itcosmeticsuki superhero liner
@diorbeauty backstage eyeshadow palette
@hourglasscosmetics ambient lighting bronzer
@patmcgrathreal blush palette
@esteelauderuk highlighting gelee powder
@anastasiabeverlyhills loose setting powder
@maccosmeticsuk eye kohl smolder
@yslbeauty lash clash mascara
@eylureofficial lashes
@anastasiabeverlyhills brow wiz
@hudabeauty lip contour
@charlottetilbury viva La vergara lipstick
@urbandecayuki all nighter spray
@ghdhairpro platinum + styler
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As seen in @khushmag
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#aartip #aartipmakeup #awardwinningmakeupartist #londonmua #beauty #glowup #luxurybridal #southasianskin #makeupinfluencer #asianwedding #beautyinfluencers #luxuryweddingplanner #skincare #ukmakeupartist #skincaretips #skincaremakeup #bride #bridalmakeup #asianbridalmakeup #indianweddingmakeup #skincareinfluencer #bbloggers #skincareproducts #heeramandi
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I absolutely love at-home face masks and use them 2-3 times a week. I have been recommending them for decades (visit ‘my masks’ highlights section 🔝) because they offer a luxurious spa experience without needing to leave the comfort of your home. They provide a moment of relaxation and self-care, rejuvenating both skin and spirit.

One of my current favourites is the new @lameruk Deep Purifying Mask. This mask is a game-changer, especially for those who live in highly polluted areas or brides who have been wearing a lot of makeup, particularly South-Asian brides with numerous wedding events. Its potent formula deeply cleanses and purifies the skin, removing impurities and pollutants that can cause dullness and breakouts. The result is a refreshed, radiant complexion that feels incredibly clean and smooth.

I highly recommend this mask to anyone looking to give their skin a much-needed detox and glow ✨

Gifted with no obligation to post x

#lamer #lameruk
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Doctor Diva looking magical with her Bollywood bridal makeover ❤️ Diva looked so dreamy and elegant ✨

‘Aarti, legit you are a magician and such a talent! I have never looked so beautiful! I had the best time getting ready with you, can we do it all over again? Honestly just wow! I felt like I’d known you my whole life, just like chatting to my big sister. I had no doubt that I wanted to be an Aarti P real bride. And you made that dream come true!’

Hair, Make-Up & Styling: @aartipmakeup
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Magical products;
Primer & skin prep @bobbibrownuk vitamin c face base
Foundation @narsissist Longwear foundation
Under eye @muradskincareuk vita-c eyes
Eyeshadow @charlottetilbury eyes to mesmerise
Eyeliner @toofacedlovestheuk killer liner
Top liner @armanibeauty
Corrector @olehenriksen banana + bright vitamin cc stick
Concealer @armanibeauty luminous silk concealer
Bronzer @maccosmeticsuk skinfinish sunstruck bronzer
Blusher @armanibeauty luminous silk glow blush
Highlighter @rarebeauty
Setting Powder @lauramercier loose powder
Brows @blinkbrowbar precision eye pencil
Mascara @lorealparis
Lipstick @esteelauderuk
Lipgloss @patmcgrathreal
Lashes @eylureofficial
Multi-purpose @elizabetharden 8 hour cream
Setting spray @bobbibrownuk
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Since its UK debut in 2017, @fentybeauty has won the hearts of South Asians everywhere with its inclusive and diverse products. Dive into the latest ‘Bronze All Ova’ collection, featuring stunning blushlighters, shimmer eyeliners and juicy lip oils. Try their new luminous foundation available in 50 shades for that perfect dewy, summer glow ✨

Products demonstrated:

✨Soft’lit Naturally Luminous Longwear Foundation
✨Pro Filt’r Instant Retouch Concealer
✨Glitty Lid Shimmer Liquid Eyeliner
✨Hella Thicc Mascara
✨Hot Cheeks Velour Blushlighter
✨Gloss Bomb Oil Luminizing Lip Oil N’ Gloss

#FentyBeauty #BronzeAllOva #luminousfoundation

AD
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Building on the insights I shared during my panel talk at @professionalbeauty.uk back in March about partnering with brands, I am honoured to have been interviewed for this feature in the June edition, further solidifying my expertise and advice. It is crucial for professionals in the beauty industry to remain authentic when collaborating with brands. This means aligning with your personal values, addressing the needs of your audience, truly believing in the products, and continually reflecting and learning from each experience.

You will never see me partner with or promote brands that do not prioritise inclusivity and diversity. However, as I work to educate brands, it has been heartening to witness the strides being made to bring diversity and inclusion to the forefront. This progress is one of the driving forces behind the creation of the @southasianbeautycollective ✨

The beauty industry has a profound influence on society’s standards and perceptions. There is a wonderful opportunity for brands to embrace inclusivity and diversity as core values, not just marketing strategies. By representing all skin tones and cultural backgrounds in a meaningful way, we can change the narrative and make every individual feel seen and valued. The future of beauty lies in authenticity, inclusivity, and continuous evolution. Let’s lead this positive transformation together.
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Tanushree’s Wedding hair and South-Asian skin makeup glam included some incredible products from my magical kit to help her glow, cover pigmentation and dark circles, even out her skintone and give her that #glassskin finish ✨

@charlottetilbury hydrating mist
@lorealparis glowtion
@bobbibrownuk corrector
@cledepeaubeaute concealer
@armanibeauty luminous silk foundation
@armanibeauty bronzer
@suqqu_europe blusher
@lancome hypnose drama mascara
@eylureofficial lashes
@lisaeldridgemakeup kitten flick liquid eyeliner (top liner)
@victoriabeckhambeauty satin kajal eyeliner (inside eye and below)
@r.e.m.beauty Prosecco fizz
@bobbibrownuk lipstick
@hudabeauty easy bake powder (under eyes)
@hourglasscosmetics veil translucent setting powder
@lorealparis infallible 3 second setting mist
@jomalonelondon fragrance
@ghdhair @ghdhairpro soft curl tong

#southasian #londonmakeupartist #londonhairandmakeupartist #southasianskin #southasianwedding #southasianbride #southasianbeauty #bollywoodstyle
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@schwarzkopfprouk introduces SalonLab, an ultra-personalised haircare journey beginning at the salon. SalonLab&Me combines the hairdresser’s expertise with advanced hair scanning technology to provide a uniquely tailored haircare experience, helping you discover the perfect routine for your hair.

1. Book a salon appointment with a SalonLab consultation via the salon finder online at https://www.salonlabandme.com/gb/en.html.

2. Receive expert analysis - your stylist will use the SalonLab Smart Analyser to measure your inner hair strength and assess your hair condition. My score was 81%, which can improve to 98% with the recommended hyper-personalised products.

3. Get your results - find personalised products tailored to your hair type, inner hair strength, and hair goals. Customise your products by adding your name, choosing your favorite label colour, and fragrance. Use code aarti10 in the salon to get 10% off Salon Lab & Me products after your appointment.

4. Begin your hair journey with your new products. Your unique path to great hair starts here.

AD

#schwarzkopf #salonlabandme #hyperpersonalisedhaircare
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I discovered the amazing work of @futuredreamscharity in 2022 after attending @esteelaudercompanies pink ribbon event. It has been eye-opening to learn about the support Future Dreams provides to women with breast cancer.

Future Dreams is the UK’s only dedicated breast cancer support centre, aiming to assist over 5,000 individuals annually. Through my family and friends, I’ve heard heartwarming stories of the sisterhood fostered by Future Dreams, a cause I passionately support in terms of providing confidence and empowerment.

The statistics within the South Asian community are concerning and need collective efforts to improve:

🌸 Self-checking rates are the lowest among South Asian women 😔
🌸 Over a fifth of South Asian women fear judgment from their community or family if they regularly check their breasts 😔

As the founder of @southasianbeautycollective I feel privileged to volunteer & honoured to host a special South Asian community masterclass & meet-up at Future Dreams, along with delicious samosas, aromatic chai, and engaging conversations!

I still remember my mother feeling so positive and confident when she wore makeup whilst being wheelchair bound. I hope this masterclass provides some light & positive vibes….beauty is for everyone and nobody should face breast cancer alone or without hope. Please feel free to tag and share the below details;

Tuesday 18th June
1pm - 4pm
Future Dreams House, Kings Cross
Link in bio to book - only a few spaces remaining

This weekend, Future Dreams is pushing for donations to support their vital work. Your contribution can make a significant impact:

- £20: Access to hair support services for women undergoing treatment
- £60: 1-on-1 treatment to relieve lymphoedema pain
- £75: Post-mastectomy bra and prosthesis fitting
- £150: Post-surgery exercise class for 15 people
- £300: Tailored workshop for trauma and anxiety for 15 people
- £1,000: Monthly community meet-up for 30 people with secondary breast cancer
- £3,500: Life After Breast Cancer coaching course for 15 people
- £6,000: Fund a Breast Cancer Nurse Specialist service for one month

Your donation can make a real difference 🙏
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Happy Saturday with @yslbeauty ❤️

Manifesting some colour correctors 🤞a brand that really compliments South Asian skin 💯

Product breakdown:

✨Touche éclat blur primer
✨Couture mini clutch eyeshadow #200
✨Crushliner #1
✨All hours precise angles concealer
✨All hours foundation luminous matte #MN1
✨All hours hyper bronze #03
✨Lip & cheek balmy tint (used on cheeks) shade nu chills
✨Lash clash mascara
✨Crushliner (used again)
✨Rouge volupté candu glaze lipstick #15
✨All hours hyper finish translucent powder
✨Nu dewy mist

Brushes my friend @joyadenuga

AD
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Joyful Jas looking like an absolute dream for her big day. We worked on creating bold eyes, evening out skin tone, hair with extra glam by adding soft waves to frame the face ✨
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Hair & Make-Up: @aartipmakeup
Outfit @rimpleandharpreet
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Magical products;
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Foundation @esteelauderuk double-wear
Primer @bobbibrownuk vitamin enriched face base
Setting Powder @lauramercier loose powder
Baking Powder @hudabeauty
Eyeshadow ctilburymakeup icons palette @fentybeauty diamond bomb (inner corners)
Top Eyeliner @maccosmeticsuk pro longwear fluidline
Eyeliner @maccosmeticsuk smolder eye kohl
Concealer @bobbibrownuk instant full cover concealer
Bronzer @code8beauty summer glow powder
Blusher @maccosmeticsuk blush
Brows @blinkbrowbar brow sculpting pomade cardamom
Mascara @toofacedlovestheuk better than sex
Highligher @hudabeauty glow obsessions
Lipliner ctilburymakeup lip cheat
Lipstick ctilburymakeup liquid lip too bad I’m bad
Setting spray ctilburymakeup airbrush flawless setting spray
Hair products @livingproofuk dry shampoo @ghdhairpro curve wand & curl hold spray
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@cosmoss is the first brand that has truly connected me with my inner self, my senses, my breath, and the essence of my being. It beautifully aligns with the rich traditions of South Asian wellness and self-care rituals. This brand possesses a magical energy and aura that I simply can’t get enough of.

For those who haven’t yet experienced it, each product in their collection is thoughtfully designed to bring balance and fulfillment. The range includes Golden Nectar CBD and Pro-Collagen Oil, Face Cream, Face Cleanser, Sacred Mist fragrance, and Dawn and Dusk Teas.

The skincare line features standout ingredients like CBD and bakuchiol, a plant-based retinol alternative that supports stressed skin. The Sacred Mist, with its blend of bergamot, tuberose, and grounding woods, elevates the mood and spirit.

This collection integrates seamlessly into South Asian wellness practices and mindful beauty rituals: from cleansing and scenting your space and soul to meditation and awakening the inner spirit, and practicing positive affirmations. As a Libra, always seeking balance and seeing the glass half full, this range resonates deeply with me. I often share pages from Cosmoss’ ‘Love Letters,’ a collection of 150 daily affirmations for inspiration. The inclusion of tea and incense sticks, rare in celebrity-endorsed lines, perfectly embodies the brand’s holistic self-care philosophy.

The packaging itself enchants, with ethereal designs and touches of gold that add a touch of magic to your shelves.

@katemossagency’s brand @cosmoss is truly special, and I encourage everyone to experience it when visiting Liberty’s @libertylondon ❤️

@aninebing @paddycavendish
#katemoss #cosmoss #southasianculture #london🇬🇧 #liberty #cosmossbykatemoss
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South Asian brides watching the much anticipated Netflix series Heeramandi can draw inspiration from its rich, cultural heritage, traditional craftsmanship, and vibrant aesthetics.

From opulent attire adorned with intricate embroidery to timeless beauty rituals steeped in centuries-old traditions, the series offers a treasure trove of ideas for brides seeking to infuse their wedding celebrations with authenticity, elegance, and a touch of regal allure.

Whether it’s exploring heritage-inspired makeup looks, selecting exquisite jewellery pieces, or embracing the timeless elegance of traditional bridal attire, Heeramandi serves as a captivating source of inspiration for brides looking to celebrate their cultural heritage in style.
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Hair & Make-Up: @aartipmakeup
www.aarti-p.com / info@aarti-p.com
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Products:
@lameruk treatment lotion
@bobbibrownuk vitamin enriched face base
@esteelauderuk double wear foundation
@diorbeauty backstage glow face palette
@narsissist bronzer
@lauramercier translucent setting powder
@dermalogicauk positive eye lift
@lauramercier secret camouflage
@sisleyparisofficial photo-cernes éclat concealer
@lancomeofficial hypnôse mascara
ctilburymakeup eyes to mesmerise
@narsissist high-pigment longwear eyeliner
@lancomeofficial art liner
@eylureofficial lashes
@byterryofficial baume de rose lip balm
@maxfactor colour elixir lip liner red ruby
@clarinsuk velvet lip perfector 02
@sensaibeauty total lip gloss
ctilburymakeup airbrush setting spray
@ghdhairpro platinum + styler
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The @southasianbeautycollective was born from the desire to see representation in the beauty industry for South Asians, who have long been overlooked.

I’m honoured to be part of the @britishbeautycouncil and thrilled to represent the British South Asian community and announce the launch of our nationwide campaign, “A Beauty Industry That Looks Like You,” crafted through months of diligent work by my remarkable Diversity, Equity & Inclusivity committee.

At the core of our initiative is The Beauty Census, is set to be the largest DEI survey of its kind by the British Beauty industry, welcoming participation from YOU: beauty enthusiasts and the 500,000-strong workforce in the UK.

Despite the industry’s gender balance and equal opportunities across the nation, there remains a scarcity of information regarding its demographics– crucial for driving change.

The survey invites input on representation, equity, education, inclusion, and belonging, aiming to shape a beauty industry that mirrors its consumers. We seek to understand if individuals feel valued, represented, and have access to desired career paths and products.

The campaign visuals include myself and fellow committee members, aiming to instill confidence in you that the survey has been meticulously designed to prioritise diversity, equity, and inclusivity from the outset, thereby allowing representative results.

The survey is completely anonymous, encouraging honest feedback to help gauge the current state of diversity, equity, and inclusion in the UK beauty industry.

If you want to be SEEN, HEARD & be part of a positive CHANGE, please SHARE & COMPLETE the survey using the link in bio.

Thank you to @glamouruk for helping us launch this nationwide campaign and thank you to YOU in advance for completing this important census to help us now and for future generations ✨

📸 @lizcollinsphotographer
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I think the Garden Of Time is an easy brief to follow for Indian Wedding Season in comparison to #MetGala colourful chaos 🤭 Think lots of flowers like marigolds, roses, jasmine, and lotuses. They bring timeless charm and cultural flair, making weddings visually stunning and emotionally rich 🌸💐🌺🪴

Makeup;

@patmcgrathreal limited edition eyeshadow palette
@elemis_uki superfood glow priming moisturiser
@lancomeofficial new teint idole ultra wear foundation
@111skin celestial diamond eye mask
@bruleebeauty concealer
@chanel bronzer
@no7uk black eye pencil
@stilauk artistix
@yslbeauty cream blush
@lauramercier setting powder
@smashboxcosmetics mascara
@rarebeauty highlighter
@lisaeldridgemakeup lipstick painterly
@rubyhammerbeauty lip serum balm
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Happy brides are the prettiest and like my bride Tanushree says everything really does work out for a reason 🙏 #IYKYK #positivevibes #energy

Tanushree really did look like a real life #sleepingbeauty #disneyprincess - her second look of the day reawakened her again ✨

Tanushree’s evening Reception hair and South-Asian skin makeup glam included some incredible products from my magical kit to help her glow, cover pigmentation and dark circles, even out her skintone and give her that #glassskin finish ✨

@youthtothepeople superfood skin drip
@maccosmeticsuk strobe cream (under eyes)
@sculptedbyaimee corrector
@urbandecayuki stay naked quickie concealer
@sisleyparisofficial phyto-teint perfection foundation
@suqqu_europe eyeshadow
@lancomeofficial hypnose drama mascara
@eylureofficial lashes
@lisaeldridgemakeup kitten flick liquid eyeliner (top liner)
@victoriabeckhambeauty satin kajal eyeliner (inside eye and below)
@yslbeauty all hours hyper bronze
@rarebeauty powder blush
@cledepeaubeaute the luminizing face enhancer
@hudabeauty easy bake powder (under eyes)
@hourglasscosmetics veil translucent setting powder
@armanibeauty lip power lipstick
@armanibeauty lip oil
@lorealparis infallible 3 second setting mist
@ghdhair @ghdhairpro soft curl tong

#southasian #londonmakeupartist #londonhairandmakeupartist #southasianskin #southasianwedding #southasianbride #southasianbeauty #bollywoodstyle
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AD | Hyperpigmentation is a common issue for people with South Asian skin, often showing up on the face as darker patches. But there’s good news as @eucerin_uk Anti-Pigment range fights these spots and hyperpigmentation using a special ingredient called Thiamidol. It’s been proven to work in just two weeks and keeps getting better with regular use.

Their star product is the Dual Serum that’s light but powerful. It not only fades dark spots but also stops them from coming back. And if you use it along with their day and night creams, you can reduce hyperpigmentation by up to 97% in 12 weeks! Plus, they have an eye cream that brightens dark circles and reduces puffiness.

For a long-term solution to hyperpigmentation, you can find the range at @bootsuk

#eucerin #hyperpigmentation #darkspots #southasianskin #southasianbeauty #thiamidol
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Volume up 🔊

‘We make the future better than the past, we don’t hide from history, we make history’.

We made history 🫶🏼 with the first South-Asian beauty masterclass in collaboration with L’Oréal luxe brands @youthtothepeople x @urbandecayuki ✨

The overwhelming response from the South Asian community to this sold-out event has been truly amazing, marking a significant milestone in supporting minorities and communities within the beauty industry.

This sold-out event not only showcased the best in luxury beauty but also underscored the importance of representation, a cause I’ve ardently supported for years. It was a highly engaging session with so many questions focused on South Asian skincare concerns. A special moment for me having @the.teen.agez watch me deliver a masterclass for the first time - she felt seen and was so proud 🫶🏼

Aligned with the mission of the @southasianbeautycollective this masterclass was a testament to our commitment to celebrating diverse beauty.

Youth to the People’s premium vegan skincare blends and Urban Decay’s vibrant, cruelty-free makeup catered perfectly to the needs of South Asian consumers, making history in the process.

#southasian #southasianbeauty #youthtothepeople #urbandecay #asianbridal #aartip #makeup #skincare #diversity
...

‘We make the future better than the past, we don’t hide from history, we make history’.

We made history 🫶🏼 with the first South-Asian beauty masterclass in collaboration with L’Oréal luxe brands @youthtothepeople x @urbandecayuki ✨

The overwhelming response from the South Asian community to this sold-out event has been truly amazing, marking a significant milestone in supporting minorities and communities within the beauty industry.

This sold-out event not only showcased the best in luxury beauty but also underscored the importance of representation, a cause I’ve ardently supported for years. It was a highly engaging session with so many questions focused on South Asian skincare concerns. A special moment for me having @the.teen.agez watch me deliver a masterclass for the first time - she felt seen and was so proud 🫶🏼

Aligned with the mission of the @southasianbeautycollective this masterclass was a testament to our commitment to celebrating diverse beauty.

Youth to the People’s premium vegan skincare blends and Urban Decay’s vibrant, cruelty-free makeup catered perfectly to the needs of South Asian consumers, making history in the process.

Thank you to long-term friends @reddotjewels and @estiecouture for supporting with the beautiful jewellery and outfit ❤️

#southasian #southasianbeauty #youthtothepeople #urbandecay #asianbridal #aartip #makeup #skincare #diversity
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It was truly an honour to participate in a discussion with founder Noelly at the @456skin Clubhouse last weekend, an experiential creative concept with education at the heart of it delivered by @vibepartners - It was a complete delight to be talking as an advocate for South Asian beauty and founder of @southasianbeautycollective 🙏

I shared insights into my skincare journey, emphasising the importance of addressing the needs of darker skin tones. 456 Skin, a brand I deeply admire, emerged from a glaring gap in the skincare industry, where few products cater to skin phototypes 4, 5, and 6. Founded by Noelly Michoux, Imen Jerbi Azaiez, and Dr. Carlos Charles, 456 Skin focuses on scientifically formulated skincare for these specific skin types, challenging industry norms.

Their groundbreaking research conducted over the past five years in France sheds light on melanin science, revolutionising our understanding of darker skin.

Engaging with an enthusiastic audience at the event, I witnessed firsthand the growing interest in understanding phototypes and their relevance to skincare. Skin is deeply personal, and 456 Skin’s commitment to science and inclusivity resonates with both consumers and beauty professionals, fostering skin confidence and healthy glowing skin ✨
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Approaching our 20th year being married and date night still holds its magic – a cherished ritual where we reconnect amidst life’s hustle. It’s a reminder that love thrives on attention and effort, and whilst we grow old together, we still remain young at heart ❤️ As for marriage advice, never underestimate the power of small gestures and continued discovery. Keep surprising each other, stay curious, never stop dating and ‘teamwork really does make the dream work’.

@the.teen.agez took charge of my outfit, adding her style into my look and for beauty must-dos on date night, it’s all about embracing confidence – from a dewy makeup look to a spritz of your favourite fragrance, and maybe even a touch-up to cover those sneaky greys during mid-life ✨

As you watch this reel, the music playing is from our unforgettable first dance, a sweet reminder of where it all began. 🧿

@huda faux filler lip gloss
@yslbeauty all hours hyper finish powder
@3ina 24h eye stick
@rubyhammerbeauty mascara and bro duo
@lorealparis magic retouch
@kerastase_official elixir Ultime L’Original Oil
@gracedemonaco promenade sur le rocher Eau de Parfum
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Elegant Ektaa radiated as she walked down the aisle, a true vision of beauty on her wedding day. Opting for the new @sisleyparisofficial phyto-teint perfection foundation, we achieved a flawless, natural-looking complexion that perfectly matched Ektaa’s skin tone and provided long-lasting coverage. With her desire to look like an elevated version of herself, we succeeded in enhancing her features while preserving her unique charm and grace ❤️

Hair & Makeup @aartipmakeup
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My holiday Insta-Glam takes me approx 30 minutes and my Insta-Glam family know how easy it all is 🥰 Having my @elemis_uki facial before going on holiday has given my skin an extra glow too ❤️
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With the right products, you can get ready in no time 💯 I’m currently enjoying;

Lipstick Pink Devi @esteelauderuk x @sabyasachiofficial - (ONLY A FEW LEFT OF THIS SHADE)
Powder blush Love @rarebeauty
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Preparing for the enchanting Indian Wedding season involves a variety of beauty rituals deeply rooted in tradition. From indulgent skincare routines to intricate haircare treatments, each ritual is a labour of love, ensuring everyone radiates with inner and outer beauty on the big day.

As the anticipation builds, henna nights become a canvas for intricate designs, while haldi (turmeric) rituals pamper and prep. Together, these ceremonies weave a story of beauty, uniting families and guests in a shared journey of celebration and elegance.

May the dedication to these timeless preparations light up the glowing journey ahead ✨
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AD| How to unbox the most anticipated @rarebeauty mailer with @the.teen.agez and get an upper body workout 😆🧿

1) Wear your Rare Beauty joggers
2) Find a corner in the kitchen
3) Grab a pair of blunt scissors
4) Breathe and ‘pinch’ yourself 😉

@selenagomez #rarebeauty
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As bridal season approaches, my brides frequently inquire about whether they should incorporate a ‘nath’ into their Indian bridal ensemble. In Indian bridal customs, a ‘nath’ symbolises a traditional nose ring adorned by brides throughout India. While the significance of the nath may differ depending on the region and cultural context, it commonly represents marital status and prosperity. Regarded as a symbol of beauty, grace, and tradition, the nath completes the bridal attire, lending an elegant touch to the bride’s appearance.

Deciding whether to wear a nath largely depends on personal preference, cultural significance, and the overall bridal look desired. Some brides opt for a nath to honour tradition, while others may choose to forgo it for a more modern or minimalist aesthetic. Ultimately, the decision should align with the bride’s vision for her special day, considering factors such as comfort, cultural significance, and individual style preferences. Regardless of the choice made, the nath holds profound cultural and aesthetic importance in Indian bridal attire.

Hair & Make-Up: @aartipmakeup
www.aarti-p.com / info@aarti-p.com
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Products:
@goldfadenmd mist rx
@lauramercier the perfect cream
@bobbibrownuk extra illuminating moisture balm
@smashboxcosmeticsuk under eye primer
@armanibeauty luminous silk foundation
@charlottetilbury airbrush corrector
@anastasiabeverlyhills magic touch concealer
@itcosmeticsuki superhero liner
@diorbeauty backstage eyeshadow palette
@hourglasscosmetics ambient lighting bronzer
@patmcgrathreal blush palette
@esteelauderuk highlighting gelee powder
@anastasiabeverlyhills loose setting powder
@maccosmeticsuk eye kohl smolder
@yslbeauty lash clash mascara
@eylureofficial lashes
@anastasiabeverlyhills brow wiz
@hudabeauty lip contour
@charlottetilbury viva La vergara lipstick
@urbandecayuki all nighter spray
@ghdhairpro platinum + styler
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As seen in @khushmag
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#aartip #aartipmakeup #awardwinningmakeupartist #londonmua #beauty
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Achieving a pearl skin finish on South Asian skin often faces unique challenges such as hyperpigmentation, uneven skin tone, scars & blemishes, which can affect confidence & self-esteem.

Makeup is a powerful way in addressing these concerns, offering transformations that go beyond mere coverage. Finding the perfect foundations, concealers and colour correctors tailored to South Asian skin tones, provides a canvas for achieving an even complexion.

Whether it’s camouflaging hyperpigmentation or minimising the appearance of scars, the right products & techniques can create a smooth, radiant base.

Makeup can empower you to experiment with various textures & finishes, allowing you to accentuate your features while diminishing imperfections. From dewy foundations to matte powders, makeup offers flexibility in achieving desired looks, whether it’s a natural glow or a glamorous finish.

Makeup not only conceals imperfections, but also celebrates diversity and individuality. By providing tools and techniques to address specific skin issues, it empowers South Asians to feel confident and proud of their heritage while expressing yourself creatively.

Hair & Makeup @aartipmakeup
Jewels @reddotjewels

#pearlskin
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The “mob wife” trend in 2024 may reflect a fascination with glamour, power and luxury, drawing inspiration from the aesthetic of mob wives depicted in popular culture. These bold looks may be a response to a desire for opulence and confidence, as well as a rebellion against more subdued or minimalistic styles.

Eye makeup and lip colour play a crucial role in achieving the bold and glamorous aesthetic. To enhance the look, consider incorporating elements such as smoky eyes, colourful shadows, tight lining and a sultry lip. A lovely feature to be part of in @professionalbeauty.uk magazine by Lollie ❤️
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Wishing everyone celebrating the #FestivalOfColours a very #HappyHoli 🎨 May the colours you want to paint in your life spread far and wide. We all have so much inspiration from India, when it comes to colours and traditions, which are deep rooted within us all especially when it comes to South-Asian festivals.

Hair & Make-Up @aartipmakeup using @toofacedlovestheuk
@jasroop.singhx @khushmag
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#aartip #aartipmakeup #awardwinning #awardwinningmakeupartist #happyholi #holi #toofaced #toofacedlovestheuk #beauty #makeup #festivalofcolors #beautyeducator #bblogger #makeup #makeupartist #makeupartistsworldwide #beautyinfluencer #makeupinfluencer #indianfashion #indianjewellery #bollywoodstyle
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Sending so much love and strength to @princeandprincessofwales 🙏

Let this serve as a gentle reminder to prioritise your health by scheduling routine screenings such as smear tests, conducting regular breast self-exams, and staying in touch with any changes in your body, especially in relation to cancer detection 🙏
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Holi the festival of colours takes place on Monday and there’s no better collection to celebrate it with @esteelauderuk x @sabyasachiofficial - every single one 🫶🏼

As we are noticing in beauty there is a noticeable surge in the influence of South-Asian beauty on Western trends. I felt honoured to be a part of the UK launch of the most anticipated collaboration between one of my favourite brands @esteelauderuk and the iconic fashion designer @sabyasachiofficial, renowned for his global representation of Indian fashion. Personally, as someone who frequently works with South-Asian brides adorned in Sabyasachi, this partnership holds great significance as it beautifully merges two distinct worlds, resonating with many British South Asian women like myself who cherish their dual heritage 🇬🇧🇮🇳 This partnership also lends a hand towards my new baby @southasianbeautycollective bringing together and celebrating South Asian representation in beauty in one place ❤️

@esteelauderuk and @sabyasachiofficial have unveiled a collection of luxurious lipsticks paying tribute to India’s rich heritage. Each shade name, from Devi to Udaipur, Bombay to Bengal, and Calcutta to Masala, serves as a vibrant homage to the diversity, history, and essence of India 🪷

Beyond mere admiration, it’s a mesmerising journey through the colours, fragrances, and soul of this remarkable nation, signifying a significant step by a mainstream brand towards embracing and honouring diversity in all its splendor. Thank you 🙏

#esteelauder #esteelauderuk #sabyasachi #sabyasachilipstick
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I made a special effort for last week’s @esteelauderuk x @sabyasachiofficial launch. Makeup isn’t about surface beauty it’s a soulful connection to my South Asian culture. Each moment I spend on getting ready is a celebration of who I am, where my heritage comes from and it’s about embracing the essence of my identity and feeling empowered from within.

Make-up gives so many of us connection and confidence, and is deeply rooted in South Asian traditions. We should all embrace the beauty rituals that bring out the best in us and for our soul ❤️
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The perfect Eid look is so personal and it reflects a beautiful blend of cultural traditions, personal style and beliefs. Whatever you choose, you can perfect your look by adding warmth to your skin with rich neutral colour palettes. I love playing with colour by embracing green tones, weaving it into my eye makeup and accessories. Illuminate your features with a gentle shimmer on the cheeks, reflecting your inner glow ✨ Finish with a bold lip in a shade that speaks to your unique style and completes the look ❤️

Some key products I used include;

@patmcgrathreal eyeshadow palette
@stilauk all day ArtiStix graphic liner
@toofacedlovestheuk lip injection
@maccosmeticsuk Studio Fix pro set + blur weightless loose powder
@tatcha dewy mist
@jomalonelondon velvet rose and rose

Outfit @houseofmasaba
Earrings @reddotjewels
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I’m thrilled to introduce my third child - the South Asian Beauty Collective (SABC) ✨ @southasianbeautycollective

Empowering women has always been my deepest passion. From feeling unseen in the beauty world, I’ve tirelessly worked behind the scenes, educating brands and forging partnerships. Each content creation, exclusive shoot, and skincare discussion has been an opportunity to amplify diverse voices, and I’m grateful for the chance to create an inclusive space.

Seeing South Asian beauty celebrated and recognised brings me so much joy, especially as a mother of two young ladies who are also a part of two world’s colliding just like myself, proud to be British born and also proud of our rich heritage.

Collaborating with brands eager to do more, I’ve witnessed the impact of continuous education in making a real difference. Serving on the British Beauty Council @britishbeautycouncil, where diversity and inclusivity lead the way, is an absolute honour.

At SABC, our unwavering passion drives us to redefine beauty standards. Championing brands that prioritise genuine representation and challenge the norms in beauty.

Enter a world where curated beauty products cater to South Asian beauty goals and where industry experts share their insights. SABC isn’t just a platform; it’s a vibrant community where diversity is celebrated. Engage in thought-provoking discussions about representation in the beauty industry. Whether spotlighting diverse beauty, showcasing inclusive products, or championing brands that embrace South Asian skin, the commitment to positive representation knows no bounds.

The collective is a welcoming haven for those eager to explore South Asian culture’s significance in beauty. Having conversations with South Asian women over my 15-year career, I’ve seen their dedication to self-care. Yet, many feel overlooked by brands. As a united community, the collective is here to bridge that gap and foster belonging in the beauty industry.

Join this exhilarating journey of beauty and representation. Let’s ignite a movement of #InspireInclusion.
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A tribute to my late mother Kumud on Mother’s Day, who was celebrated for her iconic eyeliner style.

In South Asian culture, eyeliner holds deep cultural and aesthetic significance, symbolising tradition and beauty. Many South Asian women embrace eyeliner, like kohl or kajal, as a cherished cultural tradition, rooted in ancient practices believed to safeguard the eyes and enhance their allure. Eyeliner serves as a means of self-expression, playing a pivotal role in traditional makeup routines for both everyday wear and special occasions. The iconic winged eyeliner, popularised by Bollywood legends Meena Kumari and Nanda Karnataki, has become an integral part of bridal aesthetics as well.

Eyeliner is also known to protect against the malicious gaze, an ancient tradition known as the `evil eye` or `nazar.` As part of this tradition, I am asked by so many of my brides to apply a small black dot behind the ear as a safeguard.

Eyeliner offers numerous benefits, including:

1. Eye Definition: Accentuating the eyes’ contours, making them appear larger, well-defined, and expressive.
2. Versatility: Allowing for the creation of diverse styles, from natural to dramatic, tailored to individual preferences.
3. Expression: Serving as way to communicate emotions and personality through makeup, imparting depth and character.
4. Correction: Camouflaging uneven eyes or reshaping them for a more balanced appearance.
5. Trendy Styles: Incorporating contemporary trends, experimenting with techniques like winged eyeliner or graphic designs.
6. Enhanced Features: Complimenting other eye makeup elements such as eyeshadow and mascara, elevating the overall effect.
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Today, we celebrate the love, strength, and memories of all mothers, whether they are with us or watching over us from afar. Happy Mother’s Day to every mum, in every way ❤️ ...

Life isn’t perfect, but your makeup can be 😉

@armanibeauty eye tint
@gracedemonaco promenade sur le rocher available exclusively at @harrodsbeauty
@yslbeauty all hours hyper finish powder
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@professionalbeauty.uk heartfelt panel chat really got me thinking about my professional 13-year beauty journey. It covered everything from connecting with brands to shining on social media and being a positive influence.

My passion for empowering women has driven me to work tirelessly behind the scenes, educating brands and promoting diversity. I’m truly grateful for moments like being recognised by the @britishbeautycouncil @babtac and @bazaaruk, judging beauty awards as an expert, and collaborating with meaningful brands who understand how important it is to be inclusive & diverse; brands I mentioned in my talk include @bobbibrownuk @esteelauderuk @toofacedlovestheuk @elfcosmeticsuk - contributing to beauty features to being commissioned to writing articles myself - interviewing brand founders including @jomalonelondon @beautypie @drunkelephant @byterryofficial @nudestix

As Women’s Day approaches, I’ve been reflecting on my journey. Empowering women has always been my passion, even when I felt overlooked in the beauty industry at first. But through hard work, I’ve been able to make a difference behind the scenes, whether it’s creating content or talking about skincare. I’m grateful for every chance I’ve had to support a diverse audience and proud of all the things I’m working on and in this journey sharing every moment with two young women I’m bringing up.

Thank you to @professionalbeauty.uk and my lovely panel talk partner @bellehassan of @loveisland #loveisland ❤️

The journey is far from over ✨
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